Last fall, PUMA shocked all with the announcement that The Weeknd would be joining them as a new creative collaborator and brand ambassador, and now in diversifying that repertoire, they're adding Big Sean to their list of ambassadors.
Adam Petrick, PUMA’s Global Director for Brand Marketing remarks about the partnership, “We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
As a collaborator, Big Sean will be designing a collection set for Spring 2018, but before that comes to fruition, he'll be representing PUMA through utilizing styles from their classic line, such as the PUMA Suede and Clyde. Be sure to stay tuned for more updates.