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BOSS and Russell Athletic Tease New Collaboration

(This content has been paid for by an advertiser. If you'd like to appear on Highsnobiety, contact: advertising@highsnobiety.com.Sponsored Story) in StyleWords By Kev Soar

BOSS and Russell Athletic just teased a new collaboration with a short clip from the campaign film shot by one of our favorite directors, Joshua Kissi. The video features a basketball with dual BOSS and Russell Athletic branding rolling across the court. The collab promises to bring the worlds of tailoring and sportswear together, resulting in a capsule of off-court classics that takes inspiration from both brands' archives and reinvents some of their most iconic silhouettes.

The collection will not be revealed until March 24, but the combined logos of both Russell Athletic and BOSS are already giving us a feeling of '90s nostalgia and a youth filled with trading cards, late nights on NBA Jam, Jordan bedsheets, and watching our heroes in awe as they step onto the court.

To celebrate the partnership, BOSS and Russell Athletic will host a digital launch event, direct from the legendary Gotham Hall in New York City on March 24. The collection reveal will take place on BOSS.com at 2 p.m. EST/7 p.m. CET. Post reveal, the collab will be available at BOSS.com and in selected stores worldwide.

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