Bottega Veneta, the luxury fashion house that has managed to construct an aura of intrigue by virtue of saying nothing at all, has revealed that its next salon event will take place in Detroit, Michigan.

The event, which is the third so far, will take place on October 21 and will showcase the Spring 2022 collection. Bottega’s Salon events — previously hosted in London and (infamously) Berlin — are a mechanism for the luxury label to showcase its collections on its own timetable. It's less a move away from the traditional fashion week calendar, and more of a pivot towards something largely similar.

According to WWD, Bottega did not reveal why Detroit was chosen as the next location. At first glance, it’s an odd choice, as it’s not exactly a fashion capital of the world. That said, neither is Berlin, and it hosted what has come to be dubbed as the house’s infamous Corona show.

Detroit, like Berlin and London too, is a place with a rich music history. The Midwest city is the birthplace of techno, and Bottega’s creative director Daniel Lee is known for his love of banging tunes.

Earlier this year, Bottega Veneta deleted its social media accounts. Kering owner François-Henri Pinault explained the move to WWD, “it’s not disappearing from social networks — it’s merely using them differently. It has decided, in line with its positioning, to lean much more on its ambassadors and fans by giving them the material they need to talk about the brand through various social networks, by letting them speak for the brand rather than doing it itself." In other words, why speak for ourselves when you're gonna talk about us anyway? As always, this latest move will certainly get people talking.

We Recommend
  • Bottega Veneta's New Sneaker Is Brighter Than the Sun
    • Style
  • Bottega Veneta's Nomadic Luxury Goes Extra Portable (EXCLUSIVE)
    • Style
  • Why Kylie Jenner Bottega Veneta'd Her New Vodka Brand
    • Culture
  • Bottega Veneta Winter '24 Is Pure Genius
    • Style
  • A$AP Rocky Is the Face of Bottega Veneta's Subliminal Marketing Scheme
    • Style
What To Read Next
  • Are Portable Speakers the New Luxury Bags?
    • Style
  • Young Designers Are in Their Post-Sneaker Era
    • Sneakers
  • Reebok's Most Minimal Sneaker Has Never Looked More Leathery... Or Less Reebok
    • Sneakers
  • Patta Got Love For Lagos, Lagos Got Love For Patta (EXCLUSIVE)
    • Style
  • Proenza Schouler Made Vans' Slip-On Very Puffy & Very Luxe (EXCLUSIVE)
    • Sneakers
  • From adidas to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.