Bottega Veneta's Cassette Bag has been everywhere since its initial release. It was the it-bag – and still is – and this year, it has been spotted on plenty of celebs including Jacob Elordi, 070 Shake, and more.
Last year, Bottega Veneta famously decided to ditch social media and has since launched an exclusive app where you can see products, use filters, and so on. Additionally, the label has been advertising in real life, using murals and billboards all over the world to highlight its accessories and campaign images – and it seems to be working pretty well.
Currently, there's a 3D billboard in Seoul, and let's not forget about when the label used the Great Wall of China to advertise during Lunar New Year.
As for the Cassette Bag, it has become synonymous with the brand since Daniel Lee launched it in one of his early collections, and now that Mattieu Blazy is at the helm, Bottega is continuing to put it on a pedestal.
Initially, the bag was spotted on plenty of influencers and caused a lot of hype. Basically, it was the trendiest bag on the block and if you didn't have one, you were missing out. But, for Bottega, success is all about longevity, which is why the decision to move away from social media and influencer marketing has created a new audience that is interested in its products because they have the best craftsmanship and materials– not just because they're trendy.
The Cassette Bag is here to stay and is the perfect timeless bag for all occasions. It is unisex, and comes in plenty of different colors, including classics such as black, brown, and white, as well as more colorful options such as the iconic "Bottega Green," teal, pink, and so on. In total, there are 23 shades to choose from.
With a price tag just north of $3,000 USD, the Cassette is certainly an investment, but Bottega Veneta knows that it is here to stay. So, if you want to pull the trigger, the bag is currently available both online and in-store.
