Concepts has for many years been one the strongest U.S. East Coast retailers in our market, not only carrying fantastic brands, but having built over the years a solid in-house apparel collection, next its ongoing high profile brand collaborations. Probably best known for its beautiful sneaker projects, the Boston retailer ventures over to the West Coast this holiday season (having opened New York City last year) and is celebrating the opening of its new Costa Mesa store next week.

To celebrate the new California location, Concepts has teamed up with New Balance on the 998. Entitled the "Grand Tourer," the retailer has shared a teaser preview of the sneaker it the colorway already looks very promising. Look out for the Concepts x New Balance 998 "Grand Tourer" to be released at Concepts Cambridge, Concepts New York and Concepts Costa Mesa on December 26. We will of course give you a more detailed look at the sneaker in the next few days.

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