Fashion Obscura is Highsnobiety's series voyaging through the annals of under-appreciated fashion history.

Were you alive in 1993? I sure wasn't! But David Lynch was thriving, having won over critics and open-minded audiences with a slew of now-iconic titles including EraserheadBlue Velvet, and Twin Peaks.

By the early '90s, brands were clued into the power of Lynch's work. In '93 alone, the idiosyncratic creative directed advertisements for Alka-Seltzer, Lancôme, Barilla, Jil Sander, and adidas. They're all notable in their own regard — but Lynch's work for the German sneaker giant is particularly bonkers.

The Wall is a one-minute advertisement introducing adidas' Tubular, a running shoe built with air chambers that could be inflated with an external pump. The design was totally ahead of its time — so advanced, in fact, that adidas was forced to shelve the Tubular 4, which would've been too expensive to manufacture.

But the Tubular didn't just disappear into the ether — the obsolete design actually served as the blueprint for adidas' Y-3 Qasa, designed by Yohji Yamamoto and adidas' VP of Global Design, Nic Galway. While prototyping the Qasa, Galway quickly realized that the Tubular deserved its own dedicated relaunch. One year later, the new and improved Tubular was born.

Back to the ad, though. The Wall is (unsurprisingly) textbook Lynch. It begins with a rather quotidian shot of a man running on the highway — aside from some foreboding music, there's nothing particularly extraordinary going on.

Quickly, though, things take a surreal turn: the music intensifies, the running man speeds up. He's heading towards a wall! The camera zooms in on his sweaty face, then on his ear — now we're inside his ear canal and suddenly in his beating heart. As he approaches the wall, flames explode in his eyes. Lightening emanates from his mouth, and there's a weird overlay of a scorpion.

The ground is exploding, the man is screaming! Finally, he breaks through the wall, departing into the clouds.

If you're moved to own a piece of Lynchian adidas history, the original 1993 Tubular is available on Etsy for $319, air pump and box included. You can also cop a 1993 poster ad for the shoe on eBay for $9.

What To Read Next

  • Image on Highsnobiety

    Marvel Spotlights Local NYC Heroes Behind Small Businesses

  • Image on Highsnobiety

    On Preview at Pharrell's Auction House: His 18K Gold Blackberry, Custom LV & More

    Culture
  • Image on Highsnobiety

    Ahoy! Vans Finally Gave 'One Piece' Its Big Sneaker Collab

    Sneakers
  • Image on Highsnobiety

    Balmain & Evian Created Couture From Plastic Water Bottles

    Style
  • Image on Highsnobiety

    Fresh Aeir: A Chat With the Tesla Alum Making the Impossible Burger of Fragrance

  • Image on Highsnobiety

    Heron Preston: "Collecting Sneakers You Don't Wear Is Irrelevant"

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.