Diesel continues to position itself as a cultural pioneer with its latest project, a two-pronged partnership with the Tom of Finland Foundation.

Launching to align with Pride Month, the initiative includes a Tom of Finland-inspired capsule collection and a group exhibition, "AllTogether," spotlighting erotic art across several decades.

For the apparel, the Tom of Finland Foundation provided Diesel with a selection of works from its LGBTQIA+ art collection to feature on separates and accessories ranging from denim jackets and shirts to tote bags and underwear.

Tom of Finland's famous signature appears emblazoned on tighty-whities, but the beauty of the collection is its celebration of a range of queer artists: pieces by Heather Benjamin, Peter Berlin, Florian Hetz, Michael Kirwan, Silvia Prada, Palanca (AKA Pedro Santillana), and Tank (AKA Paul Tankersley) make an appearance.

As for the exhibition, "AllTogether" highlights over 70 artists who entrusted their work to the Tom of Finland Foundation archive.

Tom of Finland and Durk Dehner originally founded the Foundation in 1984 to preserve and promote the work of its namesake. However, the organization quickly became a pillar of the wider queer community. Faced with the AIDS epidemic, many LGBTQIA+ artists feared their work and stories would be forgotten. To ensure their legacies would live on, these artist donated their oeuvre to the Foundation.

In a letter to the press, Diesel creative director Glenn Martens explained the impetus behind the project.

"Since the '90s, Diesel’s advertisement campaigns have set a unique tone of voice, serving as an antidote to the status quo... with that in mind, I feel Diesel needs to act more as a platform and amplify deeper, real, and amazing stories that can make a difference in the world we live in today."

The Diesel x Tom of Finland Foundation collection is available now at Diesel's website. "AllTogether" is on view at Studio Cannaregio in Venice and The Community Centre in Paris through June 26.

What To Read Next

  • Image on Highsnobiety

    20 Swedish Brands Every Highsnobiety Reader Should Know

  • Image on Highsnobiety

    10 Luxury Gifts for Special V-Day Lover

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

  • Image on Highsnobiety

    AGR's Creating Its Kaleidoscopic World One Knit At A Time

  • Image on Highsnobiety

    Get Ready For 2023's E-Bike Revolution

  • Image on Highsnobiety

    A.P.C. (D E F G) ASICS GEL-SONOMA 15-50

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.