The streetwear and skate veterans over at Element have been hard at work on an all-new fresh and fruity SS18 collection.

To kick off the new season, Element found inspiration in an unlikely and easily overlooked type of design: the art found in those little stickers you get on pieces of fruit. Often plucked, rolled, and thrown away without a second thought, Element has taken this forgotten art and given it new life within its latest collection for both guys and girls.

The “You Are What You Eat” capsule uses a vibrant and poppy color palette and features a coach jacket, hoodie, and long and short sleeved t-shirts, all in Element’s typical design style. A bucket hat, drawstring bag, two sock styles, and four dad caps feature alongside the clothing for some additional summer steez. On each piece is a sticker-inspired graphic and fruit; Element has used your doctor’s favourite, the apple, as well as the holy grail of guacamole, the avocado, alongside many more.

To launch the “You Are What You Eat” collection, the capsule gets a short launch video created by renowned filmmaker, photographer, and Element advocate Fred Mortagne—also known as French Fred. The video takes a comedic approach to promoting a healthier lifestyle among skaters and embodies the “You Are What You Eat” ethos.

Your Highsnobiety privacy settings have blocked this YouTube video.

The collection is available to shop now via Element’s online store and at selected retailers. Follow all the latest from Element on Instagram, Facebook, and Twitter.

We Recommend
  • The Jordan 4's Skate Shoe Era Only Gets Better
    • Sneakers
  • WEB EYEWEAR's Newest Collection Is Truly Bellissima
    • Accessories
    • sponsored
  • Is Dime the World's Most Vital Skate Brand?
    • Style
  • Pietro Terzini x FAY Release Capsule Collection During Milan Design Week
    • Style
    • sponsored
  • Introducing The Not In Milan Collection, A Celebration of Design
    • Style
What To Read Next
  • Y-3's SS25 Sneakers Are Literally Football Boots
    • Sneakers
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
  • Tears of Joy as Dries Van Noten Takes His Final Bow
    • Style
  • Reebok's Classic Sneakers Are Perfect. White Mountaineering Made Them Better
    • Sneakers
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.