Entireworld, the low-key basics brand so in-demand that it basically garnered an entire New York Times thinkpiece (the now ironically-titled "Sweatpants Forever"), is shutting down.

Founder Scott Sternberg announced both the news and an accompanying liquidation sale via the brand's Instagram on October 13.

That NY Times piece centered around the general success of athleisure and loungewear brands in the wake of the COVID-19 pandemic, reiterating the heightened value of cozy work-from-home gear, but it really revolved around Sternberg's success with Entireworld.

In fact, Sternberg revealed that his brand, founded in 2018, enjoyed its highest-grossing day ever on April 24, 2020, when it sold out of not only everything it had on hand but also an additional stock that arrived that very morning.

In the first two months of the pandemic-spurred WFH boom, Entireworld grossed more than it had in its entire first year.

The brand was riding a high, to say the least.

Just over a year later, Sternberg is on less certain footing.

"Just a few weeks ago, we were closing an acquisition deal that — after years of unsuccessful fundraising — would have finally given us a shot at realizing the financial potential of the brand," Sternberg said in that Instagram post. "But that deal disappeared in a flash, leaving us and our factories high and dry and giving us no choice but to shut things down."

It's tough out here for indie designers and their brands: the costs of running a fashion company (ranging from the logistics to the actual financial burden) are rarely apparent to observers. Even sudden success, like the kind that Entireworld found, can prove challenging to keep up with.

From the outside, though, it definitely looked like Entireworld was winning.

Popular with a core fanbase that seemed to keep coming back for its basic T-shirts, humble slacks, and do-it-all sweatsuits, Entireworld had just wrapped a seemingly successful summer with a Warby Parker partnership.

Sternberg never hinted that his business was doing anything other than gangbusters. Sure, he was considered, rather than braggadocious, in interviews but didn't really touch on finances after that pieces in the Times.

"Fashion is amazing in that it can be about this ability to create desire through images and we're certainly doing that," Sternberg told Highsnobiety.

"I was just more interested in creating products that had a different lifecycle and filled a different part of your life or a different part of your wardrobe, but still got you as excited as great fashion did."

Though the brand is ending, maybe Entireworld's clothing actually will live on forever.

What To Read Next

  • Image on Highsnobiety

    Bellerín Is Back, Raf Simons Signs Out, & Julia Fox Saves the Day

  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.