SEMrush, a research service firm for online marketing, shows that from July through October 2017 alone, searches for fake items increased by 500 percent. This window coincides with Supreme’s industry-shifting collaboration with Louis Vuitton, which debuted on the Parisian runway in January 2017 and landed at retailers in June 2018.
The data shows that the U.S. is currently the country most interested in replica and fake items, with the UK and Germany following in second and third, respectively. According to SEMrush’s data, Supreme took the top spot for the most-searched brand globally by those looking for fakes or replicas, while Michael Kors and Christian Louboutin took the next top spots, respectively.
With the rise in popularity of streetwear and sneakers, bootleg products have flooded the market to quell demand and appease those who either can’t get their hands on authentic product or are not educated enough to know the difference between real product and fake product, or simply don’t care.
Highsnobiety‘s investigation into fake YEEZY sales in China showed that for every authentic Kanye West x adidas Originals YEEZY sneaker sold on Taobao, roughly six fake pairs change hands.
For more into the global counterfeit market, see our exploration into the counterfeit cultures of Seoul and Moscow in the videos below.