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Brand: FENTY PUMA by Rihanna

Season: SS18

Key Pieces: Tracksuit updated with neon bungee cords and lightweight rubber-coated leather, leggings with bungee cords and cutouts, swimwear, Terry toweling hoodies, Creeper sneaker

Editor’s Notes: FENTY PUMA by Rihanna SS18 sees the worlds of beach chic and motorsport collide. A mashup of beachwear and extreme sports, the collection is ultimately highlighted by oversized silhouettes, paired with skintight swimwear.

Gender-fluid silhouettes are thus presented, as we see favorites such as the classic tracksuit and lace leggings updated with a surf-inspired twist. Alongside graphic tees and oversized hoodies are basketball and booty shorts, technical race suits, driving pants, mono-kinis, and bikinis.

To complement, Rihanna is unleashing the Creeper with neoprene execution, as well as slides, thong-heeled sandals, ankle strap heels, and bungee cord lace-up shoes. New bags and jewelry are also a part of the SS18 array.

You can look forward to FENTY PUMA by Rihanna’s initial SS18 delivery arriving at select retailers March 15.

In related news, Reebok and Cottweiler innovate technical styles this spring.

  • Images: FENTY PUMA by Rihanna

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