February can feel exhausting by any account, but the fashion industry takes it to another level by showing international runway collections, making various industry announcements and dropping new products all at the same time.
As we were covering the big designers and surrounding street-style buzz in in London, Paris, Milan and New York we also uncovered some lesser-known brands that we don’t want to get lost in all the noise.
Take a look at some of our favorite collections that were unveiled for FW18, including designers from Berlin, Tokyo and Shanghai.
In A Nutshell: This season NOUNION have married together various style references of classic Americana with bold graphic design and contemporary, asymmetrical shirting.
Key Pieces: Along with the duo-stitched flannel shirts, the embellished cowboy boots are bang on trend for the new Americana wave.
From: London via China and Hong Kong.
In A Nutshell: Colorful, futuristic workwear-inspired designs with nuanced details like bags worn on trousers.
Key Pieces: The cornflower blue two piece with silver reflective stripes is peak 2018 style and cut to perfect cargo pant-like dimensions on the lower half.
Chin Menswear Intl.
In A Nutshell: Designer Chin Wang weaves together themes from Chinese culture, Taiwanese indigenous lore, Japonism, and new Western values for a unique visual identity.
Key Pieces: The black leather jacket with oversized pocket, collar and sleeve details covered in a fur lining is an unquestionable Fall/Winter flex – possibly to be worn with some ankle-exposing culottes as above.
From: Shanghai via Milan.
In A Nutshell: Blending aesthetics from East and West in Milan from designers Yushan Li and Jun Zhou.
Key Pieces: As we predicted about a month ago, anything that looks vaguely from The Matrix is a great vibe for this season, so we’re eyeing up the mid-length leather duster with serious nostalgia for 1999 dystopian computer hacker styles.
In A Nutshell: Hand-crafted garms from Filipino-Italian Gianfranco Villegas.
Key Pieces: Without a doubt, the yellow, loose, paisley print pants are a certified must-cop for the season.
From: Berlin, Germany.
In a Nutshell: Award-winning designer Verena Schepperheyn focuses on contemporary menswear with special attention paid to the use of abstract and stylish materials.
Key Pieces: Padded black pants are a solid choice and you’ll feel like you’re wearing a sleeping bag on your lower half. Confirmed mood for winter/spring: Cozy AF.
From: London, UK
In a Nutshell: Refined menswear that pulls subtle visual codes from various subcultures to create a new uniform for the style-informed male.
Key Pieces: The oversized vermillion sweater has embellished shoulder details that elevate it into a statement piece (although if you’re looking for statement pants the shiny red vinyl option is there too).
From: Paris, France
In a Nutshell: Elevated workwear with a refreshingly transparent, environmentally conscious business model.
Key Pieces: The white tee featuring the words of astrophysicist Neil deGrasse Tyson translated into 10 of the world’s most popular languages is a perfect blend of fashion and pop culture. There’s never a bad time to read something by Neil deGrasse Tyson.
From: Tokyo, Japan
In a Nutshell: A Tokyo-based label producing high-end men’s and women’s lines with a cozy, loungewear-esque edge.
Key Pieces: The black cargo pants (as modeled by the man is the black dog mask), are an excellent update to a menswear staple, but this time with more pockets, extra straps and a boxier, oversized silhouette.
From: Copenhagen, Denmark
In a Nutshell: Launched in 2015 by designers Jonas Bier and Ida Van Gaever, NOSOMNIA fuses Scandinavian design with super modern materials, color combinations and graphic details.
Key Pieces: The slightly cropped black pants are ideal for formal attire, but the white stitching on the leg “They Always Seem To Live Such Interesting Lives” makes them a must-cop for all occasions.
From: Milan, Italy
In a Nutshell: An anagram of “ARMY,” MYAR is repurposed military apparel from Italy.
Key Pieces: The tiger-striped camo print pants with fastened string-closure at the ankle offers the perfect silhouette for a strong military vibe.
From: New York, U.S.A.
In a Nutshell: Made in the US, Dashiel Brahmann focuses on creating elegant products cut to relaxed and lived-in shapes.
Key Pieces: The oversized white/yellow vertical striped shirt is a perfect layer for the winter to spring wardrobe transition.
From: Berlin, Germany
In a Nutshell: Designer Sadak Kovacevic uses innovative fabrics and modern cuts to express a contemporary mood that prizes individuality above all else.
Key Pieces: The phrase “This Is Sadak, This Is Why I’m Broke” stitched down the length of the long white belt is self-aware, stylish and subversive.
From: Shanghai, China
In a Nutshell: Inspired by visual aritst Carsten Nicolai, Cornerstone employs traditional Chinese fabric construction with experimental methods such as using a sound installation to create the unique splatter-dye patterns.
Key Pieces: The gray/brown corduroy long jacket with unique splatter ink details is the perfect outerwear that aligns itself between vintage and on-trend aesthetics.
Maison MIHARA YASUHIRO
From: Tokyo, Japan.
In a Nutshell: Maison Mihara Yasuhiro began as a footwear company in 1996. Since expanding into producing full men’s and women’s line, MMY have made a name for themselves as a premium designer label with eye-catching graphic references.
Key Pieces: The black/blue jacket features one of our favorite brand slogans of the season: “You can be the best garbage, it doesn’t matter as long as you’re the best.” An uplifting mantra for 2018 on a must-cop shiny fabric.
From: Paris, France
In a Nutshell: Gender-neutral cuts and materials with a Parisian-style influence.
Key Pieces: The long white puffer jacket with a fire-engine red interior lining is surely a flex, especially when combined with a casual T-shirt tucked into loose-fitting pants.