Oakland native G-Eazy is no stranger to breaking out of his comfort zone, and to top off his 2016, the rapper unveiled a brand new pop-up shop which was really more of an experience than a mere retail location.

Dubbed "Gerald's," the new space was the host of daily and nightly events ranging from listening parties to toy drives highlighting local Bay Area heroes. The pop-up also included a custom barber shop, coffee shop, custom chain stitch embroidery by LA's ChainGang, a printed zine of all film photography by Grady Brannan, new G-Eazy "Ladykillers" merchandise pieces and exclusive brand collaborations with Levi's, New Era, and Majestic.

Check out the gallery above for a closer look and be sure to stay tuned for news of more upcoming events.

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