As the originator of single malt scotch whisky, family-owned Glenfiddich certainly knows a thing or two about heritage. In recent years, however, drinkers of a discerning taste have come to know the brand as embracing innovation - with classic casks aged in unique ways (like the 14-year-old Bourbon Barrel Reserve) to new products like the IPA Experimental Series. In order to tap into a new generation of whiskey aficionados, Glenfiddich put together a tasting experience called the Single Malt Salon.

The Single Malt Salon series is inspired by actual European salons during the 17th and 18th centuries, but it's probably not quite what you're imagining. A salon during those days was a term meant to describe gatherings of like-minded individuals with the intent of exchanging ideas and fostering inspiration to refine the taste of those involved, and they often happened in secret. Taking this approach, Glenfiddich brought the practice back to life by utilizing Soho House New York, the member's only cool kid hangout for everyone who's anyone, and invited a bevy of influencers and cultural tastemakers to talk about breaking boundaries all while chopping it up over a fine glass of Scotch whisky.

At the center of the Single Malt Salon series is host Josh Peskowitz, a fashion veteran who's no stranger to the brand as he previously launched his own luxury menswear capsule collection inspired by inspired by Glenfiddich 21. Peskowitz is a natural fit to lead the series as each event celebrates a different guest of honor known for challenging the status quo without sacrificing the heritage that culture was built upon.

Coinciding with the start of New York Fashion Week: Men's, the kickoff event was held July 11 with guests like NFL superstar Victor Cruz, Public School style director Eugene Tong, and loads of other fashion and music insiders in attendance. The evening’s guest of honor was Ryan Babenzian, another mover and shaker in the fashion industry having founded footwear label Greats brand, and he wasn’t short on sage advice on the panel topic of the night— second acts. Both Babenzian and Peskowitz experienced dramatic shifts within their professional lives and are now in the “second act” of their careers.

Check out the video above to see everything that was discussed in the event and stay tuned for Glenfiddich’s next edition of the Single Malt Salon series.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
  • Image on Highsnobiety

    The 11 Most Expensive Hollywood Movies Ever Made

  • Image on Highsnobiety

    If You Loved 'The Big Short' You'll Also Like These 10 Financial Movies

  • blade runner style main Blade Runner 2049 harrison ford ryan gosling

    25 Movie Monologues That Make Your Favorite Films Infinitely Better

  • Scarface

    28 Gangster Movies Every Highsnobiety Reader Should Know

  • Image on Highsnobiety

    Revealed: Tiffany & Co.'s $400 USD Nike AF1

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.