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The Good Company has teamed up with Timex on a unique limited edition MK1™ watch, bringing a fresh twist to the classic style.

The  MK1™ is a military-inspired watch originally designed in 1982. Timex has been in the watch game for over 160 years, and knows a thing or two about what makes a classic timepiece.

On the other hand, this is the first watch for New York-based streetwear brand, The Good Company, who brings its strong graphic influence to the design, evidenced by the wave logo on the second hand. They drew inspiration from the Memphis art movement for their take on this classic watch, which now enjoys a postmodern reimagining.

The piece features a black fabric slip-thru strap, and an additional olive green slip-thru strap with reflective stripe detail. It’s water-resistant to 30 meters and comes in a black resin case.

Retailing for $99, the watch is available from timex.com, The Good Company flagship store in New York City, and other select retailers.

For more wristwear, take a look at G-SHOCK’s 35th anniversary collab with Gorillaz.

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Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

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