Brand: Haribo x PUMA
Release Date: July 2
Buy: PUMA.com, PUMA NYC store, and Foot Looker Inc. Family of Brands
What We’re Saying: PUMA's collaborative partnership with Haribo, the original inventor of the gummy bear, continues with a new three-colorway release starring the Suede. A followup to last month's debut collection, the new Haribo x PUMA effort once again celebrates the iconic candy, as we find the Suede dressed in a trio of bold colors inspired by the signature Goldbears.
Also drawing from the original Haribo packaging, the Suedes arrive in all-over red, green, and yellow colorways, crafted from supple suede on the upper and featuring a translucent sole with a graphic Goldbears print. The low-tops are branded with the customary Formstrip and PUMA Suede hit on the side, in addition to Haribo debossing on the heels and co-branding on the tongue. Further commemorating the delicious treat, a gummy bear is incorporated into the heels, as the sneakers also come with a Haribo Goldbear hangtag to complete the design.
The Haribo x PUMA Suedes will be available in adult, junior, pre-school, and infant sizing alongside matching T-shirts and shorts. You can look forward to another collab from the two companies arriving later this summer.
To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.
Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.