The NFT craze shows no sign of slowing down anytime soon and Havaianas, the iconic Brazilian flip flop brand, is the latest to jump on board.

Artist Adhemas Batista, who’s worked with Havaianas in the past, has created five unique Non-Fungible Tokens - from a new shape created by the brand - that will be auctioned on May 12 on the NFT auction platform Foundation. Seven percent of the profits will be donated to Favela Galeria, a São Paulo-based gallery focused on bringing art to the local community.

Batista was born and raised in São Paulo’s Zona Leste where Favela Galeria is located and exhibited works there in the early years of his career. He worked with Havaianas back in 2005 and has called the NFT collection Felicidade (the Portuguese word for "Happiness") as a nod to their ongoing partnership. Batista explains: “My intention is to bring a smile to one's face in the middle of this chaotic world. It is not about trying to fight chaos, but looking on the bright side and trying to embrace opportunities.”

Fernanda Romano, CMO at Alpargatas, Havaianas parent company, says on the release: “Our intention was to enter the conversation in an authentic way, and art is part of the history of this brand. For more than twenty years we have collaborated with artists and graphic designers, whether as a canvas (through prints on products) or in our advertising works, which are recognized and celebrated worldwide. But we wanted to tell a story, a good one at that, and that's why we thought about Adhemas.”

In its 60 year history, the shape of Havaianas flip-flops has changed very little, setting the precedent for flip-flops the world over. With the NFTs, Batista and Havaianas have taken advantage of their digital nature to explore new possibilities and each of the NFTs presents a new flip flop design that does not exist in physical form. At least not yet.

Join the auction on May 12 at Foundation.

What To Read Next

  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
  • Image on Highsnobiety

    Abortion Misinformation Is Flooding TikTok

    Culture
  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.