Highsnobiety
Highsnobiety / Johannes Höhn

Norwegian outdoors brand, Helly Hansen, who saw somewhat of a revival in streetwear converations last year, has teamed up with German sportswear brand PUMA for a collection comprising both footwear and apparel. It takes inspiration from the ’90s with its vivid color blocking, adding outdoor-inspired details and elements throughout.

In addition to apparel like beanies, hoodies and a reversable puffer jacket, the collection includes three sneakers, the Nitefox, Trailfox MTS, and LQD CELL Omega. The vivid orange throughout sits in stark contrast to more pared-down blacks and whites, and when combined with the trail-ready tooling of the Trail- and Nitefox sneakers.

Highsnobiety was invited to an exclusive launch event in Helly Hansen's home of Oslo, Norway, where we put the Trailfox sneaker to the test while exploring the island archipelago that dots the expansive fjords just outside of the Oslo harbor.

Your Highsnobiety privacy settings have blocked this Instagram post.

Helly Hansen's category managing director Kristoffer Ulriksen told Highsnobiety "This collaboration was about stretching what we can be and what we can do, and being a bit playful." Speaking on his personal favorite piece from the collection, Ulriksen mentioned, "My favorite piece is the reversible jacket. When I was 16-year-old in the mid-90s, I had that jacket. The first reversible puffer. From a personal perspective, I wore that jacket, and I had PUMA shoes."

Available today from PUMA, Helly Hansen, and select retailers worldwide.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • From New Balance to Reebok, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Helly Hansen's Archival Line Is Peak Gorpcore
    • Style
  • From New Balance to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Nike to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
What To Read Next
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • The Essential ’Fits to Have Ready for Every Summer Outing Still to Come
    • Selects
  • adidas Drops YEEZY Sneakers Again, One Last Time
    • Sneakers
  • New Balance Dad Shoes Became Literal Shinin' Stars
    • Sneakers
  • Mules! Yep, Just More Mules
    • Style
  • Pass~Port's New Vans Slays Fishnets Better Than Most
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.