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Paper Work NYC has taken over the Helmut Lang storefront on Melrose for a special Valentine’s Day-themed pop-up, dubbed “THIS IS FOR YOU,” running from today, February 10, through until February 13.

The space will house photos by photographer Sean Maung, as he will also be taking live star shots with a V-Day-specific backdrop. The event will showcase a limited edition long-sleeve T-shirt that can also be purchased online via the link below.

In addition to this, exclusive Kelsey Niziolek risograph zines will be available at the pop-up. The first 50 attendees will be awarded a complementary gift bag, with the opening event taking place from 7 p.m. to 11 p.m. local time on February 10.

In related news, Kanye West and Solange star in Helmut Lang’s new campaign.

  • Main & Featured imaged: Paper Work NYC

Not NYC, not LA.