Double Tap to Zoom

Nike's cute reworking of the inimitable "Hang in there, baby!" motivational posters makes for a perfect T-shirt. It also makes for a bit of unintentional self-reflection.

There's been much hay made as of late about Nike's tenuous financial straits as the sportswear giant cedes territory to upstarts like HOKA and On.

Now, Nike ain't going nowhere — it's a long way to the top and an even longer way down — but it is having to reassess its fortunes and positioning in the current state of the market.

Such is life: Pobody's nerfect. And Nike missed a few tricks with, say, the lifestyle running market that its young rivals currently dominate.

Your Highsnobiety privacy settings have blocked this Instagram post.

And, as such, a little reminder to hang in there isn't terribly misplaced.

Your Highsnobiety privacy settings have blocked this Twitter post.

Though it's only available as a child's T-shirt, the hang in there tee is a pretty clever little riff on a classic, flipping the cat dangling from a tree to a kitten clutching to a Swoosh.

For only $25 on Nike's website, it ain't gonna solve Nike's financial concerns but the timing is pretty amusing.

And despite investor grumblings, you can't argue with Nike's presence.

Between dropping still-hyped sneakers, reviving all-time classics, dishing red-hot collabs and dressing the Olympics' biggest stars, Nike remains sportswear's big dog.

But even the big dog benefits from motivation, even if it comes courtesy of a little cat.

We Recommend
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon
  • Who’s the Brand Behind The $1,000 Jordan Jacket?
  • Nike ACG Is Returning to Its Cutting-Edge Form
  • Tom Sachs Is Going Post-Nike Sneaker (EXCLUSIVE)
  • Nike ACG Is Making The Transition Lenses of Your Dreams
What To Read Next
  • Your Local Mobster Will Love These Wingtip Sneakers
  • An adidas Superstar Sneaker So Sharp, It’s Square
  • The Dainty & Delicious Return of adidas' Most Luxe Ballet Flat
  • Jordan’s Tasty Tonal Dad Shoe Is Out of This World
  • New Balance’s Iridescent Eggplant Dad Shoe Is Fit For a Cyborg
  • The Luxe Skater Side of Nike's Wheat-Flavored Air Force 1