No doubt about it, 2015 is going to be big year for Shayne Oliver. Having been honored with a personal invitation to Florence's prestigious Pitti Uomo 87 as their Special Guest Designer, the HBA head is poised to exhibit to one of the fashion world's most notoriously critical audiences – something he's not taking lightly. Eager to please, he's produced a special edition photobook for the occasion that will be handed out to those in attendance, all shot by esteemed photographer Colin Dodgson.

In a bizarre turn of creative direction, the book's subject matter is split between a series of provocative male semi-nudes and a road trip through the industrial hinterland of suburban England – a location about as far removed from HBA's traditional habitat as you could imagine. In Shayne's own words:

"The idea behind the collection is that it's much more rural and it has much more to do with strong individuals, people who are creating energy in really isolated rural spaces. We looked at shepherds and men who are farm hands, kids that grow up on the farm but they have that angst in them that goes beyond just what they know, they have to feel this energy that there’s something more out there. That's what the energy behind this was about."

The unveiling of the collection will also feature original music content from Kanye-producer and longtime friend of Oliver, Arca, meaning this is set to be one of the most interesting and no doubt subversive fashion showcases of the year. What do you think? Will 2015 be the year HBA ascends into high fashion's top tier?

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