Che vuoi?! The reviews for Ridley Scott's House of Gucci are in, and they aren't looking too good.
In fact, the Gucci family is so opposed to the movie that they issued a scathing response to it.
"The production of the film did not bother to consult the heirs before describing Aldo Gucci — president of the company for 30 years — and the members of the Gucci family as thugs, ignorant and insensitive to the world around them," a statement from the family reads.
The Guccis — who, it's worth noting, are no longer involved with their namesake house — also take issue with the film's depiction of Patrizia Reggiani, who hired a hitman to kill her ex-husband, Maurizio Gucci.
Played by Lady Gaga, Reggiani is painted "as a victim trying to survive in a masculine and chauvinistic corporate culture," according to the family — who, ostensibly, would like Reggiani to be remembered as a murderer rather than a sympathetic character.
The family also defends their reign at the label as "always inclusive," pointing out that, in the '80s, several women held top positions — specifically, "the President of Gucci America, the Head of Global PR & Communications, and a member of the Board of Directors of the Gucci America company."
"The Gucci family reserves the right to take any actions necessary to protect the name, image and dignity of themselves, and their loved ones," the statement ends, a rather foreboding conclusion that seems to suggest an incoming lawsuit.
Tom Ford, the legendary designer who singlehandedly saved Gucci from near-bankruptcy during his tenure at the house, wrote a similarly scathing review of House of Gucci for Air Mail, Graydon Carter's digital weekly.
"I recently survived a screening of the two-hour-and-37-minute film that is House of Gucci," the piece begins. Ouch.
Ford, who is portrayed in the film by an equally dapper Reeve Carney, commends Lady Gaga, Adam Driver, and Jeremy Irons for their performances. But the praise stops there.
He describes the film as "a story in which we identify with no one," and concludes: "I was deeply sad for several days after watching House of Gucci... It was hard for me to see the humor and camp in something that was so bloody. In real life, none of it was camp."
A.O. Scott also rejected the film, stating that it most notably lacks "a strong idea and a credible reason for existing." (He also panned Gaga's "Italian" accent, the subject of much online chatter.)
Granted, House of Gucci is one of this year's most-hyped films, and a few negative reviews won't stop Lady Gaga stans and Adam Driver enthusiasts from seeing it (myself included).
Good or not, the movie is a marketing win for Gucci — which, thanks to Alessandro Michele's bold vision, dominated 2021 as one of fashion's buzziest luxury labels.
As Ford so nicely puts it: "Splash the Gucci name across things and they usually sell."