San Sebastián is recognized for two distinct things. Firstly, gastronomy, sitting just behind Kyoto, Japan, as the city with the most Michelin stars per capita in the world. Secondly, with three beautiful beaches, it’s one of Europe’s top surfing destinations and now home to the latest Hurley Surf Club.

The newest location in a growing list, San Sebastian joins Hossegor, France; Newquay, United Kingdom; Long Beach, New York; Southern California; and Australia. It aims to teach and improve surfing with in-water coaching, innovative video analysis sessions, and group Q&A’s with the world’s best surfers and experts.

Following an in-water surf lesson, coaches can use a classroom space to give students immediate feedback on their performance. Having recorded a students surf session and using a specifically designed app, instructors can compare footage with that of professionals and interact with videos live on screen to provide assessments. Members can then utilize fitness facilities and yoga sessions to sharpen the bodies surfing tools.

I once watched in awe as surfers traversed waves at a beach in Bali, it looked as freeing as flight. Despite desperately wanting to participate, I never took the opportunity. Experiencing my first lesson with the Hurley Surf Club, I discovered how rewarding and challenging it can be. It’s difficult. Not just standing on the board, but knowing which is the ideal wave to tackle and timing one's attack correctly. However, complexity makes it all the more satisfying when one pulls it off and addictive when one doesn’t. Beyond the act of surfing, it provides an opportunity to escape a city lifestyle, refamiliarise oneself with nature and attempt to connect with the ocean. Without getting too sentimental and superstitious, these are important and understated practices.

Hurley has partnered with Pukas Surf—a family company headquartered in the Basque Country—to launch the 400m² space, the first and biggest in Europe. Much to the excitement of starstruck young surfers, John John Florence (current leader in the World Surf League Rankings), Filipe Toledo, and Julian Wilson attended the opening. The occasion concluded with a premiere screening of the latest episode in John John Florence’s series “Twelve,” check out the first episode here.

Hurley Surf Club, San Sebastián, is open now; more information is available via the link below.

Earlier this year Hurley launched its lightest boardshorts to date, check them out here.

We Recommend

  • Image on Highsnobiety

    Bodega's New Reebok Club C Collab Is Criminally Crisp

    Sneakers
  • Image on Highsnobiety

    Justin Bieber's Bored Ape Has a New Pal

    Culture
  • Image on Highsnobiety

    Spit, Pee, Cum & Blood: A Glimpse Into Harley Weir's Most Sinful Desires

  • Reebok x Maison Margiela

    One of the Best Reebok x Margiela Pairs Is Less than $150 Here

  • neutral sneakers

    Neutral Shoes Are the Key to Every Versatile Sneaker Rotation

  • Image on Highsnobiety

    Stepney Workers Club Oozes Inclusive Cool

    Sneakers

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.