Seattle-based label The Incorporated are back for FW17 with a fresh new lookbook to feast your eyes upon.
The brand new range has been dubbed the ”Type Beat” collection, which references the phenomenon that emerged in the 2010’s, where YouTube music producers would use a popular artist’s name followed by the phrase ”Type Beat” to attain views on their songs. For example, searching ‘Migos Type Beat’ for a free sample of that icy Atlanta trap sound.
The decision to name the new collection after this trend is a comment on a larger cultural tendency that has today’s youth attempting to mold their personal image directly off of popular personalities.
Shop the collection now from The Incorporated’s online store.
In case you missed it check out 13 pieces to cop in this season’s most hyped color.
- Photography: Mark McGinnis
- Models: Chandler Lucy, Taylor Michael