For those who somehow missed the news, Jägermeister launched its first-ever clothing collection last Friday. Jägermeister continues to look “beyond the bottle” but, as nightlife virtuosos, its six-piece collection is still designed with a party spirit, made to keep you looking fresh into the early hours of the morning.
A drop of this caliber (and by a brand so adept at throwing killer parties), couldn’t pass without an equally significant launch event. That said, Jägermeister didn’t disappoint, throwing down in Berlin to the sound of live music acts and an open bar.
Guests at Prince Charles club in Berlin’s Kreuzberg district were treated to performances from Drunken Masters x Felly, Eskei83, and Miami Lenz as they sipped on Jägermeister-based cocktails and perused the new drop.
The collection is already sold out but, as the name suggests, it is the first of many drops to come so stay tuned for more info, here .