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JJJJound

This article was posted on January 19, 2023, and updated on February 7, 2023

Brand: JJJJound x New Balance

Model: 991

Release Date: February 9 (JJJJound's website), February 17 (globally)

Price: $250

Buy: New Balance's website & JJJJound's website

Image on Highsnobiety
New BalanceJJJJound MADE in UK 991
$250
Buy at New Balance

Editor's Notes: Nothing quite hits the spot like a JJJJound collaboration, but when said collaborator is New Balance? Even better.

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Following numerous takes on the 992 and 990 — including a recent flurry of local exclusives — the two companies are back for a run at one of NB’s other most iconic silhouettes: the 991.

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After close-up images of a grey/brown take began circling the internet late last year, the Montreal-based creative studio took to Instagram to reveal yet another pair of JJJJound x New Balance sneakers in all their earth-toned glory.

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And, spoiler alert: they slap!

As we’ve come to expect from a Justin Saunders collaboration, little has been tweaked. In fact, from the images shared, at least, there’s no JJJJound branding in sight aside from the insole (presumably).

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That being said, we expect there to be some minimal embroidered branding on the tongue and maybe towards the heel, with maybe a touch more on the 991’s epochal reflective heel.

The pair's latest collab is set to drop initially at JJJJound on February 9, before a New Balance release on February 17 later. And, if their previous drops are anything to go by, they'll likely sell out faster than you can say "Juh-juh-juh-jound."

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