Kim Kardashian is headed to the Olympics, and in many ways, she's already won.
On Monday, Kardashian announced on social media that her shapewear and loungewear company Skims is designing the official undergarments, pajamas, and loungewear for athletes of Team USA to wear at the 2021 Olympics and Paralympics in Tokyo.
“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied,” she tweeted, referring to Olympic gold medal winner Caitlyn Jenner. “When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.”
Alongside the announcement, Kardashian shared a first look at the Olympic collection. True to Skims’ minimalist look, the pieces include Olympic branding, the American flag, and Team USA logo. Designed with “comfort and support at the forefront,” it is seen modeled by Paralympian Scout Bassett, track and field star Dalilah Muhammad, soccer player Alex Morgan, and swimmer Haley Anderson in the official campaign.
While athletes on Team USA will receive the collection for the games for free, the line will be available for consumers to purchase in July — just in time for the Games’ opening ceremony on July 23.
