Donna Trope

Kim Kardashian is arguably one of the world's most famous celebrities, and with 20 seasons of Keeping Up With the Kardashians under her belt, multiple businesses including KKW Beauty and Fragrance, and her shapewear and clothing brand SKIMS, there's no denying that the star is also an incredibly successful entrepreneur – and a marketing genius.

We've already seen Kim use her social media to reveal multiple unreleased pieces from ex-husband Kanye West's various YEEZY collections, including both footwear and apparel, and Kardashian even purposely wore YEEZY for paparazzi photos and turned the snaps into a fully-fledged campaign. When it comes to Kim, there's no marketing budget needed, her own Instagram with 255 million followers is more than enough.

Kim always manages to stay relevant and start trends, and her drive and ambition are something that fans are familiar with. Her now-iconic, "You are just so jealous that you cannot get a Bentley, and you're trying to ruin my moment for me," rant in KUWTK set the tone for her future successes – that was only the beginning.

Your Highsnobiety privacy settings have blocked this Instagram post.

For her latest SKIMS campaign, Kim tapped her sister Kourtney Kardashian, as well as her sister's newfound BFF Megan Fox to front it, wearing underwear from her collection. The two have been favorites for paparazzi during the recent months, together with their boyfriends Travis Barker and Machine Gun Kelly. Revealed on her own Instagram account, the images have over eight million likes and they haven't even been up for 24 hours – talk about engagement.

There is something about Kim's social media knowledge that makes her a marketing genius, and she understands the value of viral content as well as how to create it. Another recent campaign for her SKIMS summer collection featured iconic model Kate Moss, and another ad for her velour tracksuit starred Paris Hilton and was a nod to their time as style icons of the 2000s.

There are plenty of more examples of Kim's undeniable genius, and whilst she of course has a massive team backing her and supporting her in the day-to-day, she's always directly involved in the process and ensures that everything she does stays true to her own personal brand.

Just a few days ago Kim also appeared on The Ellen DeGeneres show, from where a viral video has surfaced of the star correcting the talkshow host when calling her son Saint's chain fake. Her quick "Wait, did you say fake?" has already made its way across the internet, and is yet another video that we'll be using for months to come.

From tapping media's favorite friends Kourtney and Megan Fox for a SKIMS campaign to creating butt and peach "Kimojis," there's no denying that Kim Kardashian has multiple talents (and multiple millions in the bank as a result!) – and you can't argue with that.

We Recommend
  • Image on Highsnobiety
    Of Course, Kourtney Kardashian's Pregnancy Reveal Was at a Blink-182 Concert
    • Culture
  • Image on Highsnobiety
    Yeezy Slides On, Kim Kardashian Is Back in Soccer Mom Mode
    • Sneakers
  • Image on Highsnobiety
    Kim Kardashian: Mother, Business Woman, Kendall Jenner Roast Queen
    • Culture
What To Read Next
  • Pharrell Williams wears a Human Made hat, Tiffany sunglasses & a denim Louis Vuitton shirt
    Pharrell's Second Louis Vuitton Runway Takes Over Hong Kong
    • Style
  • Fear of God and adidas' FOG Athletics collection
    Fear of God's adidas Collection, FOG Athletics, Is Finally Here
    • Style
  • Dua Lipa wears a beige scarf, coat, Yankees hat, PUMA Palermo sneakers, and black Hermes bag
    Dua Lipa's Hermès Bag Works Overtime
    • Style
  • Models wear VERDY & McDonald's collaborative merch
    VERDY x McDonald’s Is Worth a Trip to China
    • Culture
  • stussy nike air flight 89
    Stüssy & Nike's New Shoe Is Cold...Blooded
    • Sneakers
  • stussy nike air flight 89
    Stüssy’s Next Nike Is One Wild Flight...Sneaker
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.