Kim Kardashian is arguably one of the world's most famous celebrities, and with 20 seasons of Keeping Up With the Kardashians under her belt, multiple businesses including KKW Beauty and Fragrance, and her shapewear and clothing brand SKIMS, there's no denying that the star is also an incredibly successful entrepreneur – and a marketing genius.
We've already seen Kim use her social media to reveal multiple unreleased pieces from ex-husband Kanye West's various YEEZY collections, including both footwear and apparel, and Kardashian even purposely wore YEEZY for paparazzi photos and turned the snaps into a fully-fledged campaign. When it comes to Kim, there's no marketing budget needed, her own Instagram with 255 million followers is more than enough.
Kim always manages to stay relevant and start trends, and her drive and ambition are something that fans are familiar with. Her now-iconic, "You are just so jealous that you cannot get a Bentley, and you're trying to ruin my moment for me," rant in KUWTK set the tone for her future successes – that was only the beginning.
For her latest SKIMS campaign, Kim tapped her sister Kourtney Kardashian, as well as her sister's newfound BFF Megan Fox to front it, wearing underwear from her collection. The two have been favorites for paparazzi during the recent months, together with their boyfriends Travis Barker and Machine Gun Kelly. Revealed on her own Instagram account, the images have over eight million likes and they haven't even been up for 24 hours – talk about engagement.
There is something about Kim's social media knowledge that makes her a marketing genius, and she understands the value of viral content as well as how to create it. Another recent campaign for her SKIMS summer collection featured iconic model Kate Moss, and another ad for her velour tracksuit starred Paris Hilton and was a nod to their time as style icons of the 2000s.
There are plenty of more examples of Kim's undeniable genius, and whilst she of course has a massive team backing her and supporting her in the day-to-day, she's always directly involved in the process and ensures that everything she does stays true to her own personal brand.
Just a few days ago Kim also appeared on The Ellen DeGeneres show, from where a viral video has surfaced of the star correcting the talkshow host when calling her son Saint's chain fake. Her quick "Wait, did you say fake?" has already made its way across the internet, and is yet another video that we'll be using for months to come.
From tapping media's favorite friends Kourtney and Megan Fox for a SKIMS campaign to creating butt and peach "Kimojis," there's no denying that Kim Kardashian has multiple talents (and multiple millions in the bank as a result!) – and you can't argue with that.
