Fendi x SKIMS Made $1m In a Minute — Is a Second Drop Incoming?
Kim Kardashian's Fendi x SKIMS collaboration reportedly made $1 million in one minute, and it's poised to rake in even more.
While the majority of the collection's Instagram-friendly pieces sold out (see: Zucca print bodysuits and other heavily logo'ed offerings), shoppers can still cop a good deal of the range on the Fendi x Skims site.
The collection's co-branded tights are low in stock but still available, as are its velvet knit separates (jumpsuits, midi dresses, and crop tops included). Surprisingly, underwear — including printed boy shorts, bralettes, and bikini bottoms — are still up for grabs in a range of sizes.
Less surprising is the fact that shapewear, such as sculpting shorts and bodysuits, didn't exactly fly off the digital shelves.
Featuring subtler branding, the pieces don't easily lend themselves to everyday wear. Sports bras can be worn as crop tops, but shaping suits are harder to pull off as clothing.
Plus, if no one can immediately identify your 'fit as Fendi x SKIMS, what's the point?
That being said, though, the collection's leather dresses and outerwear — all priced well above $1,000 — are sold out.
Given Kardashian's mass-market appeal, I didn't think her ultra-luxurious items would perform quite as well as the more affordable items. Incorrectly, it seems, I assumed that anyone who can afford to spend thousands on Fendi x SKIMS would just as well buy plain old Fendi instead.
Interestingly, the footwear and accessories that an initial press release described are basically buried on the site, indicating that we could see a second Fendi x SKIMS drop.
The collab's extras including a shearling hiking sandal as well as new versions of Fendi's First heel, the Peekaboo bag, and the Baguette are only accessible through the "Shop The Look" section of select product pages.
Given the quiet launch of these items, it's only fair to assume that another round of SKIMS x Fendi could be en route.
