Brand: KITH Treats
Season: FW18
Key Pieces: The “got treats?” sweater is a fun play on the original "got milk?" campaign and works as both the centerpiece of an outfit or a basic layering piece.
Release Date: KITH Treats locations worldwide and online
Buy: Los Angeles, Miami, New York, and KITH.com on November 17. KITH Treats Tokyo sees a November 18 release.
Editor’s Notes: KITH Treats is working with the California Milk Processor Board to bring back its iconic "got milk?" milk mustache ads.
The "got milk?" campaign first launched in 1993 with the now-famous “Aaron Burr” television commercial, directed by Michael Bay. The campaign ran until 2014 and featured ads with Beyoncé, Kate Moss, and Serena Williams, among others.
For its recreation, KITH has enlisted the help of Seth Rogen, Chrissy Teigen, Joan Smalls, and Bobby Flay to launch a new set of ads alongside an original cereal milk confection and co-branded capsule collection.
Over the past few years KITH Treats, which was born out of Ronnie Fieg’s love for cereal, has evolved from an in-store cereal bar to a brand of its own. Previous collaborations include capsule collections with Cap’n Crunch and to celebrate national cereal day.
The new confection and co-branded will be available at KITH Treats in Los Angeles, Miami, New York, and KITH.com on November 17. KITH Treats Tokyo sees a November 18 release.
Are you feeling the collection? Check it out above and let us know in the comments.
Next, listen to Tyler, the Creator’s Grinch-themed holiday EP here.