In today’s world, life never stops moving. From day to night, unique experiences shape the modern man and woman into inspiring individuals. In that restless spirit, New Balance has crafted the NB 247: a shoe built for today’s 24/7 lifestyle. With a global series of parties on January 7, 2017 that showcased some of the most unique, creative, and innovative cultural figures in some of the world’s biggest cities, New Balance embodies how to live life in 247.

Heralding the debut of a brand new silhouette, New Balance ushered its recently released 247 sneaker with a string of parties across seven cities in three continents. Altogether, the event took the sneaker, style and art worlds by storm.

The day began in Asia, with major concept events in Tokyo, Seoul, and Shanghai. The Japanese capital hosted an artistic event at Bank Gallery—featuring live painting from world-renowned artists FAFI, Letman, and Honet—followed by Seoul’s global “photo walk” exhibition at MYBOON. Shanghai dazzled attendees with a unique convenience store-inspired pop-up shop at DOE Store, topped off with a performance from Hong Kong rapper Dough Boy.

Taking the 247 torch, events in Europe started off with a bang, with Paris hosting a full-on food market hosted by travel and food editor Mina Soundriam at the Galerie Nikki Diana Marquardt (along with a small food truck posted up outside world-renowned boutique Colette). London’s event began with a intimate dinner hosted by chef Magnus Reid, ultimately turning into a grime-infused party featuring sets from Thris Tian, Sir Spyro, Capo Lee, Ghetts and a DJ set from the legendary Gilles Peterson.

Closing out the continental celebrations were events in NYC and LA. New York attendees were set up in Foot Locker’s NYC33 event space, and LA’s guests were welcomed at the city of angel’s Nice Kicks outpost. Both events hosted panels on art and sneaker culture, featuring insights from DJ Clark Kent, Mache, and Buff Monster (in NYC), along with Brain Dead’s Kyle Ng, Ree the Creator, and Dominic “The Shoe Surgeon” Chambrone (in LA). Both cities wrapped up their parties with blockbuster performances featuring Jadakiss and Fabolous rocking the city that never sleeps, and BJ The Chicago Kid closing out the global festival in LA.

While each individual event was as one-of-a-kind as the cities that hosted them, each party was complete with a 360 photo experience, allowing guests—and their new pairs of fresh 247s—to step inside and be transported to any one of the seven event cities with a full wraparound selfie.

To get the full recap on New Balance’s worldwide 247 takeover, check the global event recap video above.

What To Read Next

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

    Sneakers
  • Image on Highsnobiety

    Has The NB 2002r Peaked With This GORE-TEX Pair?

    Sneakers
  • Image on Highsnobiety

    A Fresh Batch of BAPE STAs, Courtesy of SSENSE

    Sneakers
  • Image on Highsnobiety

    Collina Strada & Vans Are Dropping the World's Most Whimsical Skate Shoe

    Style
  • Image on Highsnobiety

    Days After BAPE, Nike Sues Lululemon Over Sneakers, Too

    Sneakers
  • Image on Highsnobiety

    Louis Vuitton’s $2,310 Fortune Cookie Bag Comes With a Message Inside

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.