Over the past year or so, @liljupiterr has taken Instagram by storm, garnering a dedicated following that often sees the likes of Virgil Abloh and Sean Wotherspoon hitting the comments. What started as a mood board of sorts for a young New York City kid interested in fashion has turned into an account with over 300,000 followers and nearing 11,000 posts.
Recently the owner of the account, whom we’ll call Jupiterr, announced that he has collaborated on his own sneaker with K-Swiss. Strictly limited to 100 pairs, the collaborative sneaker will drop on March 1. Staying true to his roots, Jupiterr is giving seven lucky followers the chance to win a pair through an Instagram raffle.
The shoe is a slightly tweaked version of K-Swiss’ CR-329, which normally retails for $80. Jupiterr’s version features a chunky, athletic sole with the brand’s Shock Spring technology, as well as a primarily white mesh upper. Leather overlays are seen on the mudguard and heel, while Jupiterr branding is seen on the medial side and insole. K-Swiss branding is featured on the lateral side and bottom of the outsole.
For those wondering how an Instagram page that primarily aggregates and re-posts from other accounts could get its own sneaker collaboration, Jupiterr explains K-Swiss gave him the opportunity to visit their West Coast headquarters; “This partnership came about after a meeting last June when I went to the K-Swiss office in Los Angeles. After we met I think we both knew it would make sense for both sides.”
To fully grasp Jupiterr's impressive glow up, one first needs to understand where it all started. “@liljupiterr was actually my personal page then about a year and a half ago I decided to make it into a mood board for fashion and shoes. I just wanted to post whatever I liked and fit my style,” says Jupiterr.
“Eventually I just stopped going to school and decided to dedicate my time to Instagram,” the New York-based social media phenom continues. “When I first started I had a goal of getting like 5 or 10k followers just to showcase my designs and start my brand.”
When picking what to post, Jupiterr says he “goes with the flow” and just picks what he likes. “When I think something is fire I just post it. I eventually started posting other things besides shoes that I thought were cool.”
After the likes of Abloh and Wotherspoon started following the account and regularly commenting, Jupiterr noted to Highsnobiety "When I first started posting, I would watch all of the Round Two videos on YouTube, and just thought it was so dope, I was thinking this show needs to be on TV. Virgil is someone I look up to, he has created a lot of cool sneakers over the past year, so for someone like that to take their time and be on my page is cool. I haven’t met either of them so I think that would be even cooler than a comment."
As for what’s to come, Jupiterr is optimistic for the future: “We can definitely expect more collaborations as I’m always going to want to keep working and pushing the gas pedal. I love to create and just make new things, I have so many ideas that this is just the beginning.”
To win a pair, head to @liljupiterr on Instagram and simply tag a friend in the comments for the chance to win an early pair. The remaining pairs of the white colorway are set to drop on March 1 for $75 at K-Swiss stockists. Afterwards, an accompanying black colorway will land as a Japanese exclusive. Stay posted for more info.
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