Louis Vuitton Fall/Winter 2020 Men’s. Paris, France.

Editor’s Notes

“Hoopla” is a word I learned from Virgil Abloh, and it rang over and over in my mind as I entered the cloud-printed hangar he installed inside the Jardín Tuileries for his FW20 Louis Vuitton show. Only here can one literally rub shoulders with Bella Hadid, a giant pair of scissors, 2/3 of Migos, Alexandre Arnault, Shawn Stussy, PeeWee Longway, Diplo in a cowboy hat, the artist known as @FoodGod (fresh off his appearance at Y/Project’s balloon pit), Matthew Williams, Dev Hynes, and all of the other Medicis, Tudors, Hapsburgs of this brave new feudal court we call “The New Luxury.”

The show was trumpeted by the sliding wall, revealing a trip of DJs spinning Detroit techno. Out a trap door on the other side of the massive venue emerged Abloh’s most tailoring-heavy men’s collection to date, one backing up the designer’s Nostradamus-like proclamation of the death of streetwear at end of last year.

After the end of the final line, Abloh waved hello to the crowd in a Arc’Teryx windbreaker.

After the show, I rummaged through the press pack to confirm the name of the DJs invited by Abloh and his musical Svengali Benji B (the correct answer is Detroit techno duo Cybotron). Inside, it contained an updated vocabulary — a show glossary he's been iterating since his first show. New additions include terms like “Cloudification,” defined as: “The transformation of a basic garment into a cloudlike shape through fur or fluffy materials, effectively elevating its meaning. See: Surrealism.” It could also apply to the prints rendering suits, coats, and monogrammed carryalls with all the childlike appeal of the Toy Story film series.

But for all the new words added to Virgil's vocabulary, one that still sticks out is the entry for “Irony.” It still reads: “Virgil Abloh at Louis Vuitton.”

Highsnobiety’s Shopping List

More Shoe-cessorizing

Gaiters, rain shoe attachments, and other shoe-cessories were big last year, and in this collection Abloh threw his hat in the ring with a series of Oxfords girded with shearling, monogram leather, and rubber straps. Because shoes like bondage too.

Keep All My Money

Following up on his “wavey” rendition of the iconic LV keep all duffle, Abloh revealed a more architecture curved version of the bag that was a master class in merchandising and reminiscent of Frank Gehry’s iconic sculpted purse for the house.

Glammed-Up Kicks

The Jordan 3-esque sneakers seen all over Instagram are cool for sure, but these glittery trainers literally steal all the shine.

Monogram Shearling Trucker

It's funny that in a post-streetwear, post-LV x Supreme world, an LV-monogrammed camel shearling jacket seems a bit minimal. But like a tree falling in the woods — if a Vuitton piece doesn't say “LV” in a visible way, then is it really a huge flex?

Cloud Print Coat

For all the talk about cloud computing, it seems Abloh's found a way to put aspirational style in “the cloud.”

What To Read Next

  • Image on Highsnobiety

    Remember Drake's Custom Nike TNs? They're Back(ish)

  • Image on Highsnobiety

    Plot Twist: You’re the Designer of This fragment x Converse Collab

  • Image on Highsnobiety

    Is Leonardo DiCaprio Dating a 19 Year Old?

  • Image on Highsnobiety

    Sailor Moon Fights for Love & Jimmy Choo's

  • Image on Highsnobiety

    Highsnobiety Fêted Beauty With Martinis & Manicures

  • Image on Highsnobiety

    The Stem Player Lets You Remix Kanye West's 'DONDA' for $200

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.