Atlanta-based label Lucid FC has just dropped a new lookbook for its SS17 collection. Inspired by America's Cup, a sailing race founded in 1851 with the oldest international sporting trophy in existence, the line includes a series of streetwear staples – coach’s jackets, graphic tees, sweatpants and fitted logo caps – in vivid colorways and nautical iconography.
Both boat shoes and Nautica have been on the tipping point of coming back into the contemporary sartorial realm lately. So that leaves us asking: will preppy sportswear (aka the look of choice for all finance bros who "yacht") really be a vibe this season? Only time will tell.
Here are five upcoming brands from New York Fashion Week: Men's FW17 you need to know.