Brand: Madhappy

Season: FW19

Key Pieces: Let's just say the New York Optimists should be your new favorite sports team.

Release Date: Available now

Buy: Madhappy

Editor’s Notes: Los Angeles-based brand Madhappy follows up its series of pop-up shops around the US with the latest installment in New York's Soho neighborhood. Located at 25 Howard Street, the store stocks every piece from the label's Classics collection alongside limited edition capsules like the New York Optimists collection. Prices in the Classics collection range from $80 - $225, while pieces from the New York Optimists collection range from $100 - $225.

The launch of the Soho store follows recent news of Madhappy securing funding from luxury conglomerate LVMH. The shop's open floor plan and colorful interior reflects Madhappy's mission of mental health positivity.

Take a look inside the shop in the gallery above and browse through the gallery below for a closer look at the New York Optimists collection.


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