Montblanc Debuted as Official Timing Partner of the Goodwood Festival of Speed
Motor racing and precision timing go together like go-carts and good times. Like hot tires and fast laps. Or, for that matter, performance cars and luxury watches—all of which you could see in abundance at the 2017 Goodwood Festival of Speed, which reached its apex during a warm English summer day, July 2.
This year's festival revolved around the theme of 'Peaks of Performance — Motorsport's Game-Changers', and appropriately enough, it was also the first year that official timekeeping was changed. Montblanc stepped up to the track and made its debut as the legendary festival's official timing partner. And with the launch of the new TimeWalker collection—inspired as it is by high performance (something the Goodwood Festival has by the gallon full)—the watchmaker brings its timekeeping heritage to one of the world's most important automotive events.
However, this connection also goes deeper. Heritage Swiss watchmaker Minerva is part of the Montblanc family. Founded in 1858, Minerva has a long history with the world of motor sport and precision timing: its workshop became renowned for creating pieces able to measure up to a 1/100th of a second. This then fed into the early world of motorsport, culminating in the "Rally Timer", a stopwatch created with the sole purpose of timing racing cars with high precision back in 1960. This Swiss heritage and connection to motorsport now fuels Montblanc's TimeWalker collection.
View our exclusive pics of the festival, above, before viewing Montblanc's TimeWalker and the collection's lush campaign film with Hugh Jackson at the Maison's site.