Highsnobiety
Levi's

Levi's has tapped tennis star Naomi Osaka to create a collection of upcycled denim pieces, celebrating her heritage as well as emphasizes sustainability.

Osaka was previously featured in Levi's 501 day campaign alongside Jaden Smith, Hailey Bieber, Emma Chamberlain, Marcus Rashford, Barbie Ferreira, and Shai Gilgeous-Alexander, and is now joining the label to create the first collection of its kind. Featuring four limited-edition pieces crafted from upcycled denim, the range uses pre-existing Levi's garments to create a capsule with less impact on the environment.

The collection includes a denim kimono inspired by Naomi's Japanese heritage, paired with a matching denim obi belt, as well as lace-up shorts made from an upcycled pair of men's Levi's jeans, crystal fringe shorts using vintage 501 shorts, and lastly a trucker jacket bustier crafted from reworked trucker hats. Inspired by DIY-culture and extending the lives of pre-existing pieces, the collection is responsible and reflects Naomi's personal style.

Osaka has been at the forefront of fashion, becoming a Louis Vuitton ambassador, starring in Nike's sacai collaboration campaing, as well as her most recent project, creating a limited-edition tennis racket together with artist Takashi Murakami and Yonex. There's no doubt that her Levi's collaboration won't be her last – she's only just getting started.

The limited edition Naomi Osaka x Levi's collection will be available starting August 24, exclusively on the Levi's app.

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