Osaka was previously featured in Levi's 501 day campaign alongside Jaden Smith, Hailey Bieber, Emma Chamberlain, Marcus Rashford, Barbie Ferreira, and Shai Gilgeous-Alexander, and is now joining the label to create the first collection of its kind. Featuring four limited-edition pieces crafted from upcycled denim, the range uses pre-existing Levi's garments to create a capsule with less impact on the environment.
The collection includes a denim kimono inspired by Naomi's Japanese heritage, paired with a matching denim obi belt, as well as lace-up shorts made from an upcycled pair of men's Levi's jeans, crystal fringe shorts using vintage 501 shorts, and lastly a trucker jacket bustier crafted from reworked trucker hats. Inspired by DIY-culture and extending the lives of pre-existing pieces, the collection is responsible and reflects Naomi's personal style.
Osaka has been at the forefront of fashion, becoming a Louis Vuitton ambassador, starring in Nike's sacai collaboration campaing, as well as her most recent project, creating a limited-edition tennis racket together with artist Takashi Murakami and Yonex. There's no doubt that her Levi's collaboration won't be her last – she's only just getting started.
The limited edition Naomi Osaka x Levi's collection will be available starting August 24, exclusively on the Levi's app.