nautica-japan-spring-summer-2022 (9)
Nautica Japan

Star stylist Akio Hasegawa is nothing if not busy. Having set a strong tone for nanamica's artistic direction and aligned with BEAMS for some revived Clarks, the A.H HOUYHNHM founder somehow finds time to simultaneously develop Nautica Japan with domestic retailer FREAKS STORE.

Nautica Japan is, of course, the Japan-only iteration of the decades-old sportswear label. Licensed by stalwart multi-brand retailer FREAKS STORE — which is also the exclusive stockist — Nautica Japan is related to its Western counterpart in name only.

This follows a pattern set by brands like Converse Japan and The North Face Japan, which are owned by Japanese conglomerates and operated wholly distinctly from their American peers.

Nautica Japan takes on a heritage-conscious design ethos akin to that of the other Japan-only labels, eschewing contemporary trend for retro windbreakers, oversized sweaters, and ankle-length cargo shorts.

This is particularly within Hasegawa's wheelhouse. He's an old-school obsessive, archiving OG streetwear staples and forgotten sneakers and then using them in his editorial work or as inspiration for the stuff he designs for A.H or Nautica.

Peep Nautica Japan's SS22 lookbook for some of those retro sneakers (especially the drool-worthy Nike ACG boot) and to get a feel for Hasegawa's inimitable sense of shape.

Pigment- and sulfur-dyed sweatshirts, heavyweight rugger shirts, and recycled nylon track pants are placed upon models in XL and XXL size to create Hasegawa's signature silhouettes: giant, relaxed, and retro.

Nautica Japan does do smaller sizes but Hasegawa prefers these gargantuan fits, which I fully endorse. It's nice to see designers shun conventionality for the sake of realizing their vision and it's hard to argue with the results: Hasegawa's creations just look effortlessly cool.

Plus, what's better for hot weather than big baggy T-shirts and billowing trousers?

We Recommend
  • mr porter sale
    Take 70% OFF TOM FORD, THE ROW, ACNE STUDIOS & More in This Summer Sale
    • Style
  • luxury fashion summer sales
    Here Are the Best Luxury Fashion Summer Sales That Are Still Going
    • Style
  • Image on Highsnobiety
    Sink or Swim: This Summer's Hottest Swim Shorts
    • Style
  • mary janes shoes image
    Hail Mary: The Enigma Shoe of the Summer
    • Style
  • Image on Highsnobiety
    Top Tier Layers: Rounding Up the Best Rainy Season Outerwear
    • Culture
  • Image on Highsnobiety
What To Read Next
  • hs-new-balance-ben
    Fancy a Change in Routine? Try a Morning Run and Rave
    • Lifestyle
    • sponsored
  • Workwear pants
    12 Workwear Pants That Are Clocking Overtime
    • Style
  • Gerrit Jacob Interview
    For Gerrit Jacob, One Man's Kitsch is Another Man's Treasure
    • Style
  • overshirts
    12 Overshirts to See You Through Fall
    • Style
  • Image on Highsnobiety
    PUMA & Noah Are on a Winning Streak
    • Style
    • sponsored
  • Image on Highsnobiety
    Halsey & Avan Jogia Are the Tumblr-Core Couple of Our Dreams
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.