Nice Kicks' latest sneaker project is a three-way collaboration with New Balance and Amoeba Music, the iconic independent record store with locations in Berkeley, San Francisco, and Hollywood. Consisting of two colorways of the 992, the collab serves to celebrate Amoeba's new store opening in Hollywood on April 1.

The project continues both Nice Kicks’ and New Balance’s strong run of sneaker collaborations — the latter being lauded for its unparalleled collaboration strategy, which really came to shine in 2020, and Nice Kicks having recently collaborated with adidas on an Ultra 4D.

The Nice Kicks design team has strong ties to the Bay Area, where Amoeba first laid its roots. And as the sneaker boutique currently has locations in San Francisco, Austin, and Los Angeles — three cities known for their musical significance — a project between the two companies just makes sense.

Bryan Tang, product lead for Nice Kicks, and Jo DeGuzman, lead designer, exclusively shared their thoughts on the significance of the project with Highsnobiety.

What inspired each of the colorways?

Jo DeGuzman: “The neon lights outside of the stores, and the neon colors within the logo inspired the color ways. I grew up going to Amoeba and was always mesmerized by all of the neon lights and colors of the logo.”

Bryan Tang: “Jo shared the concept with me and he just took off with the design process. I gave him a few nudges here and there, but JD knocked it out the park!”

What does each color used represent?

JD: “Yellow represents the Amoeba logo while the gray represents classic New Balance. I always like to stay true to the brand. Teal and red represent the neon lights, while black provides the base to pop the colors.”

Can you tell us a little bit about each of the materials used?

JD: “There’s suede throughout the shoe, a leather hit on the tongue and back heel, and “Peace” and “Music” stamped on the back in 3M. Amoeba’s motto is, ‘Peace through music.’”

Why did Nice Kicks team up with Amoeba Music on this project?

JD: “Some of the biggest themes that the Nice Kicks team focuses on are around music, nostalgia, and just that general feeling when you’re digging through the crates. We like to tell a story with our projects. We’re influenced by the cities in which we have stores: Austin, Los Angeles, and San Francisco.”

What significance does Amoeba Music hold, both in California but also in the music industry at large?

BT: “To me, Amoeba represents an essential phase in everyone's life, where finding your own taste of music helps define the path that we take. Music is such a natural feeling that you can’t be told what to like and what not to like. We are all different folks on different wavelengths and music allows us to sometimes flow on the same wave while not being judged by our appearance. So long story short, I see Amoeba and all record shops across the globe to be that same sanctuary that helped us find ourselves.”

JD: “Amoeba has one of the largest music collections with stores in Berkeley, Hollywood, and San Francisco. I’ve done my part digging through the crates of vinyls looking for my new favorite artist of the time and saw some up-and-coming artists perform there. If you’re ever in California, you’ll need to add Amoeba to your tourist checklist.”

What was the biggest challenge of the design process?

BT: “The biggest challenge was working through this during Covid, from reviewing samples to discussing changes. But over time, this became the norm for new projects moving forward. Also, working with New Balance made everything very seamless as their material library and quality are always spot on.”

JD: “The biggest challenge was staying true to New Balance’s classic aesthetic while encompassing Amoeba’s unique and vibrant roots. I did not want the design to look cheesy.”

The Nice Kicks x Amoeba Music x New Balance 992 will be released on April 2 exclusively via Nice Kicks.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    Bellerín Is Back, Raf Simons Signs Out, & Julia Fox Saves the Day

    Culture
  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

    Sneakers
  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

    Style
  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

    Sneakers
  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

    Sneakers
  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.