Nike Surprise-Released a New Self-Lacing Sneaker for Air Max Day
Brand: Nike
Model: Adapt Auto Max
Key Features: Featuring an increased profile and thicker midsole, the Adapt Auto Max samples elements from both the Air Max 90 and the Air Mag. The thicker midsole is designed to emphasize the cassette element specifically, while the FitAdapt engine offers the wearer instant personalization and responsiveness.
Release Date: The "Motherboard" colorway is available now.
Price: $400
Buy: Nike SNKRS
Editor’s Notes: Today Nike surprise-released its latest auto-lacing sneaker, the Adapt Auto Max, which falls in line behind the Adapt BB, Adapt BB 2.0, and Adapt Huarache.
"Nike Adapt is our pinnacle offering where performance meets connection," said Nike Global Digital Innovation Senior Director Brandon Burroughs. "For the first time we can deliver dynamic comfort and protection to the Air Max platform, powered by a frictionless digital utility that will enable the shoe to get smarter and do more over time. In coupling Nike Adapt with our iconic Air Max platform, we’re providing wearers with the future of fit and ultimate ride in one shoe."
The Adapt Auto Max seamlessly connects to the Nike Adapt App, offering exclusive access to the latest Nike Adapt features. Since the launch of the app, Nike has continued to improve its capabilities. For example, wearers can instantly adjust the Adapt Auto Max using voice commands through Siri and utilize the Apple Watch to conveniently tighten or loosen the fit. Later this spring, users will be able to choose from 13 different iconic Nike colors to illuminate their lace engines, as well as select pulsing or static options.
Tunable for activity or relaxing, Nike's Adapt Auto Max will release in multiple colorways this spring. The first iteration, the "Motherboard," launched via Nike SNKRS earlier today.
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