Brand: Nike

Model: Adapt BB

Key Features: Flyknit constructed shroud for breathability and flexibility, padded tongue and flexible collar for easy entry, external heel counter to keep you locked in, Cushlon foam midsole for soft and responsive cushioning, power laces that tighten with the press of a button.

Release Date: Available now.

Price: $350

Buy: Nike and select retailers including Dick's Sporting Goods in Los Angeles (435 Los Cerritos Center, Space F17, Cerritos, CA 90703) and Chicago (810 E Butterfield Road, Lombard, IL 60148).

Editor’s Notes: Following January's teaser, Nike gave us the first official look at its much-anticipated self-lacing basketball sneaker, the Adapt BB. The power-lacing system is designed to provide the wearer with a custom fit.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."

Upon stepping into the Adapt BB, a custom motor and gear train sense the tension needed, thus adjusting accordingly to keep the foot snug. This is accomplished by manual touch or using the Nike Adapt app on a smartphone. With the app, players can also take advantage of different fit settings.

Nike's FitAdapt tech is essentially the brains of the operation, as the Swoosh will soon be bringing the feature to other sports and lifestyle products. For more on FitAdapt technology and the Nike Adapt BB sneaker, follow here.

Nike's auto-lacing Adapt BB arrives today, February 17, and retails for $350.

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