Since it began in 2014, Air Max Day has been an opportunity for Nike to drop new products – March 26 last year saw the introduction of Sean Wotherspoon's Air Max 1/97. However, for Air Max Day 2019, Nike's doing things a little differently.
The brand is using Air Max Day 2019 to launch its "Give Fresh Air" campaign, aimed at giving back to the community through influencers and retailers. Nike released the following statement about the campaign:
“With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and 'Air' have become synonymous while expanding its loyal following.
Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give 'Air' to support local organizations and champion the power of community.
Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others. We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."
According to Sole Collector, “releases originally planned for Air Max Day will instead be dropping over the upcoming months.”