Since it began in 2014, Air Max Day has been an opportunity for Nike to drop new products – March 26 last year saw the introduction of Sean Wotherspoon's Air Max 1/97. However, for Air Max Day 2019, Nike's doing things a little differently.

The brand is using Air Max Day 2019 to launch its "Give Fresh Air" campaign, aimed at giving back to the community through influencers and retailers. Nike released the following statement about the campaign:

“With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and 'Air' have become synonymous while expanding its loyal following.

Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give 'Air' to support local organizations and champion the power of community.

Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others. We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."

According to Sole Collector, “releases originally planned for Air Max Day will instead be dropping over the upcoming months.”

What To Read Next

  • Image on Highsnobiety

    Archival Clothing Has Never Been Hotter & Bikkembergs Wants in

    Style
  • Image on Highsnobiety

    No, the Falling Models at Valentino SS23 Were Not a PR Stunt

    Style
  • Image on Highsnobiety

    Namacheko Quietly Steps Into the Sneaker Game

    Sneakers
  • Image on Highsnobiety

    Kim Kardashian's Skincare Brand Dropped More Things You Don't Need

  • Image on Highsnobiety

    Manifesting Your Best Life in Six Steps

  • Image on Highsnobiety

    Robert Pattinson Is the Gift That Keeps on Giving

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.