As reported by The Fashion Law, the sportswear giant has filed a handful of new trademarks including "downloadable virtual goods," retail store services for virtual goods, and entertainment services. Each trademark includes categories such as footwear, apparel, sports equipment, arts, toys, and so on, all filed as a “system and method for providing cryptographically secured digital assets.”
As far as we know, Facebook's rebrand includes a marketplace for buying and selling "virtual goods," as well as updates to facilitate virtual social interactions."The metaverse is the next frontier, just like social networking was when we got started," Zuckerberg explained.
It seems as if Nike is gearing up to offer its products virtually, and whether this will make it more or less likely to take the L remains to be seen. Does a sneaker still carry the same value if it only exists digitally? Will Nike's most coveted pairs be turned into NFTs?
After the initial Meta video was shared, many were quick to point out the lacklustre outfits that the avatars wore, and by partnering with brands in the fashion realm, it seems as if the company is trying to move fashion from physical to digital.
Nike isn't the first brand to jump on the Zuckerberg train. Following the Meta announcement, the official Twitter account tweeted "@Balenciaga what's the dress code in the metaverse?" hinting at a potential collaboration or partnership in the digital sphere.
There's yet no official information regarding Nike's new trademarks, but we're sure we'll be seeing the result sooner rather than later. If our speculations are anywhere close, you better get ready to secure the most fly creps on the blockchain while you still can.
Stay tuned as more information becomes available. The metaverse is here, and it is inevitable.