New York streetwear stronghold Noah has opened up a new store in Osaka, Japan, located in the former home of a 100-year old family-run noodle shop.
When deciding to launch a new retail location, the label was understandably concerned about the difficulties of opening up a new shop during a global pandemic. A statement reads: “Our goal in opening the Osaka store during such difficult times is to show faith — faith that we, as a global community, can do our part to overcome the problems facing the human race.”
As a tribute to the store’s traditional heritage, the new Noah outpost will include a Kibori Kuma — a carved wooden bear with a salmon in its mouth which is seen as a symbol of rural artisanal tradition in Japan. According to Noah, the bear represents ” a balance in nature, and the responsibility each species has for one another.”
If you’re in Osaka you can stop by (and pick up some noodles) at the address below
1-15 -13 Minami Horie Nishi-ku
11:30 – 20:00