New York streetwear stronghold Noah has opened up a new store in Osaka, Japan, located in the former home of a 100-year old family-run noodle shop.

When deciding to launch a new retail location, the label was understandably concerned about the difficulties of opening up a new shop during a global pandemic. A statement reads: "Our goal in opening the Osaka store during such difficult times is to show faith — faith that we, as a global community, can do our part to overcome the problems facing the human race."

As a tribute to the store's traditional heritage, the new Noah outpost will include a Kibori Kuma — a carved wooden bear with a salmon in its mouth which is seen as a symbol of rural artisanal tradition in Japan. According to Noah, the bear represents " a balance in nature, and the responsibility each species has for one another."

If you're in Osaka you can stop by (and pick up some noodles) at the address below

NOAH Osaka 1-15 -13 Minami Horie Nishi-ku Osaka, Japan 11:30 - 20:00

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