With the Chinese New Year right around the corner, Virgil Abloh is celebrating the occasion by releasing a commemorative Off-White™ collection. The limited edition capsule consists of apparel styles for men and women, in addition to a range of accessories.
Off-White™’s Lunar New Year goods are offered in a color palette of black, red, and white, featuring various branding hits pointing to the Chinese New Year. Hoodies, T-shirts, pants, hats, and bags are adorned with a message of “GOOD LUCK,” in addition to “YEAR of THE RAT” labeling as well as floral motifs. The brand’s signature arrows, quotation marks, and new hand logo also decorate the styles. Additional items from the collection include socks, scarves, and wallets.
The utilization of the color red is particularly important here due to its meaning of fortune, good luck, and joy, while the pink flowers represent wealth, longevity, and pure beauty.