Palace joins the growing list of brands and organizations donating to the black community, announcing a $1 million pledge to Black Lives Matter and the Stephen Lawrence Charitable Trust. The streetwear brand made the announcement earlier today while simultaneously sharing an anti-racism video on its Instagram page.
"Palace stand firmly with all protesters seeking justice against police brutality and racism," the company said in a statement. "Looking at a long term commitment, we pledge to donate 1 million dollars in 2020, starting with the Black Lives Matter and Stephen Lawrence Charitable Trust."
Palace added on Instagram, "this ain’t some band wagon shit btw. It just took a hot minute to figure out. if I could drum up a mill by the end of the year. and work out what we're going to do long-term."
News of the pledge comes as fellow brands Nike and Jordan, for example, recently revealed donations of $40 million and $100 million, respectively, following the murder of George Floyd by white police officer Derek Chauvin.
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A simple guide to protesting safely.
