




We’ve already shown you staff kits from the likes of Berlin’s The Store, London’s Goodhood and New York’s Kinfolk, and now we turn our attention to P.A.M. and its concept store in Sydney.
P.A.M. (or Perks and Mini) has been operating at the crossroads of art, culture, lifestyle and fashion since launching its own lifestyle label back in 2000. With its humble beginnings rooted in Melbourne, Australia, today P.A.M. is a global force with stockists around the world and multi-hyphenate operations. P.A.M. still maintains a bricks-and-mortar presence back home, though, with locations in both Melbourne and Sydney, both of which offer much more than shopping.
P.A.M.’s Sydney location features in-house collections alongside a curated selection of labels such as Gosha Rubchinskiy, Aries, Bless, Bernhard Wilhelm, Cav Empt, UNDERCOVER, Pelvis and Gasius & POMS. There’s everything the young, discerning creative needs in one space and, beyond clothes, you’ll find rare books, magazines and objects sourced by handpicked selectors from around the world.
Check out which looks P.A.M. staff members are rocking below.



Name: Teresa Occupation: Store Manager & PR Brands: PAM & Vans Instagram: @c0ngie



Name: Rainy Occupation: Shop Assistant & Model Brands: PAM & Vans Instagram: @itsrainybaby_



Name: Katie Occupation: Shop Assistant & Ceramic Artist Brands: PAM & Marni


Name: Rafi Occupation: Shop Assistant & Artist Brands: PAM, PAM x Carhartt WIP & Gucci Instagram: @rafaelapandolfini


Name: Egy Occupation: Shop Assistant & Artist Brands: PAM & Tiger Instagram: @egyboy_art_cowboy




Name: Marto Occupation: Shop Assistant & Graphic Designer Brands: PAM, Stan Ray & Gosha Rubchinskiy x FILA Instagram: @komfy
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