Highsnobiety

Legendary makeup artist Pat McGrath is entering skincare, a category the beauty icon will launch on April 29 with Divine Skin: Rose 001 The Essence.

"Essence" is a famously confusing product — some find it superfluous, others consider it an essential. So, what exactly is it?

Your Highsnobiety privacy settings have blocked this Instagram post.

A product championed by the K-beauty market, essence is a water-based formula that contains active ingredients. Applied after cleanser and toner, it primes the skin for the rest of your skincare routine.

There are two key components to McGrath's take on the priming product. First is Rose Biotic, a proprietary ingredient that harnesses the power of the damascena rose. Packed with antioxidants and phytonutrients, the flower helps balance the skin barrier and protect against free radicals.

Next up is HydraSphere 18, an emulsion enriched with botanically-derived oils and ceramides that moisturize and plump.

At a press preview, beauty executive Lynn Emmolo summarized: "It's a cocktail that nourishes, softens, and deeply hydrates," she said, adding that K-beauty's leadership in the essence space helped guide the formulation of Rose 001.

"I have a friend who shaves with it," McGrath herself proclaimed. "You can use it on your body, too."

Even Naomi Campbell, the notoriously good-skinned supermodel, is a fan of the product. In fact, she applies it directly after microneedling and it "doesn't sting at all," she said.

Your Highsnobiety privacy settings have blocked this Instagram post.

McGrath's entry into skincare is a natural step in her brand's evolution.

Launched in 2015, Pat McGrath Labs has historically dominated the high-end color cosmetics space, thanks to McGrath's famous gold pigment and iridescent eyeshadows. But as skincare began to take precedence over makeup, a shift fueled by the pandemic, color cosmetics fell out of favor with some shoppers.

While McGrath's palettes and lipsticks aren't going anywhere, her entry into face-nourishing offerings is sure to drive new customers to the brand. The artist even hinted that a full range of skincare will roll out in the coming months.

In the meantime, do like Naomi and get yourself a bottle of Divine Skin.

We Recommend
  • Sephora Kids
    Stop Shaming Sephora Kids
    • Beauty
  • Maison Margiela Couture 2024 Makeup by Pat McGrath
    Finally, Pat McGrath Reveals Her Margiela Makeup Secrets
    • Beauty
  • A.P.C. Beauty Products Collection
    A.P.C. Launches Beauty Line Inspired By... Nietzsche?
    • Beauty
  • The Marina Abramović Longevity Method Skincare Products
    The Artist Is Dewy: A Closer Look at Marina Abramović's Perplexing Beauty Line
    • Beauty
  • A$AP Rocky Highsnobiety Magazine Cover
    'Handsome' Skin, Flower Grillz & Gucci Braids: A$AP Rocky's Best Beauty Moments
    • Beauty
  • Image on Highsnobiety
What To Read Next
  • Salomon XT-4.
    Salomon’s XT-4 Never Looked So Magical
    • Sneakers
  • Burberry's Classics collection of check-printed clothes
    When Burberry Says Classics, It Means Classic (EXCLUSIVE)
    • Style
  • Moschino creative director Adrian Appiolaza wears a white t-shirt and blue jeans with his pug
    So, How Did Fashion's New Creative Directors Fare?
    • Style
  • MSCHF's Timberland-shaped 2x4 boot
    What To Even Make of MSCHF's Massively Wild "Timbs?"
    • Sneakers
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • joe freshgoods new balance 1000 sneakers
    Joe Freshgoods' New Balance Sneaker Is a Shiny Banger
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.