It’s certainly nothing new for fashion brands to utilize musicians to bolster their appeal among potential customers, which appears to be the case with Betsey Johnson — best known for her feminine and whimsical designs — who has tapped Princess Nokia to star in her label’s new campaign.
The young rapper took to Instagram this week to announce her involvement for fall. “Fall 2018 for @betseyjohnson !!! 🌸💖🕷🧚🏽♀️ 🎃 👄 🦇 Big kiss to everyone on set,” she captioned.
Betsey Johnson also shared a post disclosing the partnership with Princess Nokia, although not much else has been said regarding the collection. You can, however, see the musician in additional advertisements on the brand’s website.
For more, watch Princess Nokia’s most recent video for “Morphine.”