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One of the most prevalent trends in streetwear today is ’90s, and we’re definitely here for the nostalgia. And props to the brands that were actually around during the decade that are now reissuing and reimagining fan favorites. Toping our list right now is PUMA, which is bringing back an iconic kick: the CELL Alien OG.

When the sneakers first dropped in 1998, they were pretty revolutionary because of the running technology they featured. At the time, the CELL technology was the most durable. And the extra cushioning made the kicks both a popular choice for running or for just hanging around the city. Throw them into your summer rotation: with some track pants or army print shorts, they’ll look fire.

For the first drop, PUMA hit us with the original colorway: Black-Surf The Web, White, and Lime Punch. Peep @griztriz, @ryann_graham, and @jadongrundy rocking them in the images above. After the first drop, new versions of the silhouette will roll out during the rest of the year.

For more, head over to PUMA.com.

Branded Content Editor

Sachin Bhola is a New York City-based editor and writer.

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